Marketing: How to Name and Brand Your Products
Sections of This Topic Include Basic Guidelines for Naming and Branding How to Create a Powerful Marketing Message Additional Perspectives on Naming and Branding Also, consider Related Library Topics...
View ArticleCompetitive Intelligence: Outperforming Your Competitors
Sections of This Topic Include What is a Competitor Analysis? Competitive Intelligence? What’s a Direct Competitor? Indirect Competitor? Competitive Intelligence — Learning About Your Competitors...
View ArticleEvaluating Your Marketing and Advertising Activities
Sections of This Topic Include General Resources About Evaluating Marketing and Advertising Activities Also, consider Related Library Topics Learn More in the Library’s Blogs Related to Evaluating...
View ArticleHow to Conduct Market Research
Various methods of market research are used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc....
View ArticleAdditional Marketing Information for Nonprofits
Also consider Related Library Topics Learn More in the Library’s Blogs Related to Nonprofit Marketing In addition to the articles on this current page, also see the following blogs that have posts...
View ArticleMarketing: Planning and Strategizing
Sections of This Topic Include Rules of Marketing: Old Vs. New Makin’ the Marketing Strategy Happen! Additional Perspectives on Market Planning Also, consider Related Library Topics Learn More in the...
View ArticlePositioning: Deciding and Conveying Unique Selling Position
Crafting Your Unique Selling Position: Mastering Positioning Sections of This Topic Include What is a Unique Value Proposition (and Unique Selling Proposition)? Your Best Elevator Pitch Various...
View ArticleMarket Pricing — What Price Should You Charge?
Sections of This Topic Include What is a Pricing Analysis? Pricing Strategies Additional Perspectives on Determining What Price You Should Charge Also, consider Related Library Topics Learn More in the...
View Article15 Best States For Real Estate (and 5 Worst States)
Whether you want to purchase a home for your family or invest in a commercial or residential property that will appreciate, you must know the best states for real estate. Each state has different...
View ArticleThe 10 Best (& Worst) States to Buy Investment Property in 2023
Rental properties are a great way to earn income either full-time or on the side. However, some states are better than others regarding returns on these types of investments. This article looks at the...
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